Why you shouldn’t ignore WhatsApp as a sales channelThe most active sales channels you should deploy in your business are those that make you visible to potential buyers regularlyThe reason why WhatsApp is just a regular app for many is because most business people do it completely wrongI never rated WhatsApp back in the day until a client did N3.5million in 3 weeks using a sales strategy we builtWhatsApp is NOT just a closed end-to-end communication platform. If you are strategic about how you use it for business, you will be amazed at the outcomeTo transform your WhatsApp into a sales machine, pay attention to the following:1. LEAD GENERATIONYour current contact list may not be comprised of potential buyers. Even if they are, you need to consistently build your list. The money is in the listFacebook Ads and Facebook Groups are the fastest ways to grow your list2. THE OFFERJust posting your products on your status won’t cut it without a strategy. Truly, it is the offer that sells!The timing, benefits, pricing strategy, bonuses, power guarantee (where necessary) and urgency are some of what makes up a great offer3. THE FOLLOW UP STRATEGYThis is the most important part. Your ability to read and interpret data for the purpose of diligent follow-up will make the differenceDon’t stay idle and watch. Buyers spend the most in any given year around this period. Take advantage!